Behind the Brand - The Foggy Dog

The Foggy Dog is a San-Francisco-based company dedicated to crafting well-made, thoughtfully designed products for discerning pups and their owners. The Foggy Dog is one of our best-selling brands, and it's so easy to see why! We chat with owner, Rose, to find out more about her incredible brand and where she gets inspiration from to create such amazing and unique products for our furry friends.

1. We would love to hear a bit about The Foggy Dog, who’s behind it and how it was developed.

Ever since I can remember, I’ve loved dogs and design. The idea for The Foggy Dog came about when I was bringing my puppy home and I couldn’t find a dog bed that I wanted to have in my home. I searched through what felt like hundreds of options but couldn’t find anything that was beautiful, modern, and high-quality. So I hired a local seamstress to create the dog bed of my dreams. I realized I couldn’t be the only dog mom who wanted better products for my fur kid. I quit my day job, started buying fabric and The Foggy Dog was born. In addition to pet beds we now offer collars, leashes, toys and accessories. My mini goldendoodle, Utah, is the perfect product tester!

2. Tell us more about the materials used in your products.

Our mission is to create pet products like you’ve never seen before. To that end I obsess over each and every detail (like searching through hundreds of zipper colors to find that one perfect hue). We use natural fabrics and recycled materials wherever we can. I hand-pick all of our materials for design, comfort, texture and durability.

3. Where do you get inspiration from for your products?

Before I started The Foggy Dog I was in a merchandising role at, where I was surrounded by incredible work from our community of independent graphic designers. I continue to draw daily inspiration from graphic designers on Pinterest and Instagram (Juliet Meeks, Black Lamb Studio, and Margaret Jeane are some favorites). I LOVE prints and patterns (which you can probably tell by looking at our products) but lately I’ve been really excited by textured solids, such as our new line of solid colored waxed canvas waste bag dispensers.

4. Tell us more about the charity work The Foggy Dog does.

Not every pet is lucky enough to have a family to call its own. Each time you purchase from The Foggy Dog, we donate much-needed food and supplies to rescue shelters.

5. What’s something your customers might not know about The Foggy Dog?

We still cord all of our climbing rope leashes by hand in our San Francisco office. It’s a labor of love, but worth it!

6. What’s The Foggy Dog’s biggest success to date?

We launched collars in late fall 2018 and just 3 months later they were making up over 30% of our overall sales.

7. What does the future hold for The Foggy Dog?

From a design perspective, we want to work with more independent designers for our fabric designs, and develop a line of exclusive patterns just for Foggy Dog customers. We are also working on creating harnesses (our #1 most requested item)!

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